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CaseIT 2022 Competitor Welcome Package & Guidebook

presented by the SFU Beedie School of Business

Letter from the Prime Minister

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Dean's Welcome

Chair's Welcome

It is our pleasure to welcome you to CaseIT 2022. Hosted in collaboration with the Beedie School of Business at Simon Fraser University, CaseIT is the world’s premier International Undergraduate Management Information Systems Business Case Competition. CaseIT has welcomed 936 undergraduate competitors representing 49 universities from 19 different countries to compete in Vancouver since 2004.

The CaseIT 2022 Organizing Committee is composed of top students from a multitude of faculties at Simon Fraser University and strives to work humbly, innovatively, and collaboratively. Hosting the first virtual iteration of CaseIT in 2021, the CaseIT 2022 Organizing Committee is extremely excited to provide yet another unprecedented, world-class experience to all attendees.

CaseIT has since developed from an internal competition, to one of the most prestigious undergraduate MIS case competitions in the world. Upholding the ambition, tenacity, and insatiable curiosity of our international competitors, CaseIT’s mission is to provide an unparalleled, rigorous, and engaging competition for talented business students to challenge themselves on an international stage. Not only will this talented cohort showcase their analytical skills and technology expertise, but they will be engaged in building meaningful global connections.

Sincerely,

About The Competition

About CaseIT

CaseIT is the premier international management information systems (MIS) business case competition hosted each year in collaboration with the Beedie School of Business in Vancouver, Canada. CaseIT brings together top undergraduate business students, distinguished faculty members, experienced industry professionals, and a dedicated student-run organizing committee to challenge conventional thinking and build global connections. The competition provides a rigorous platform to test students’ critical business case analysis capabilities and empower students to present with confidence in front of esteemed industry professionals on an international stage.

This year, CaseIT takes place virtually over the course of six days in February. During this time, competitors engage in an intense week of competition that includes a preliminary round of two cases; a wildcard round; and a final presentation that showcases the top five teams’ case solving capabilities. In each round, students present to a panel of judges made up of industry experts. CaseIT aims to provide competitors with one of the pinnacle experiences of their undergraduate degree, enabling them to apply academic knowledge in a real-life context at one of the most prestigious MIS-themed case competitions in the world.

About SFU

Since its inception, the Beedie School of Business at Simon Fraser University has championed lifelong learning, innovation, and impactful change as we continue to provide education and research to benefit both our local and global communities. We have achieved considerable success, as confirmed by our accreditation by the AACSB (Association to Advance Collegiate Schools of Business) and our reception of the EQUIS Quality Award from the EFMD (European Foundation for Management Development). The Beedie School of Business is proudly included in the less than 1% of business schools worldwide to have earned both of these esteemed recognitions.

The Beedie School of Business is currently within the top 100 universities in business research output worldwide. Furthermore, our undergraduate, graduate, and Ph.D. programs demonstrate a unique innovative spirit to facilitate dynamism and sustain relevance. Supported by extensive sponsorships with public, private, and nonprofit organizations, our objective is to produce broadly and deeply educated, enterprising, and socially conscious individuals, eager and able to make meaningful and enduring contributions to their communities.

The Beedie School of Business operates across three campuses — Vancouver, Burnaby, and Surrey — hosting over 3,800 undergraduate BBA students, 700 graduate and MBA students, and a thriving Ph.D. program.

For more information, please visit beedie.sfu.ca

Week Overview

Rachel Dee, the Vice-Chair of Competition Execution is excited for all of you to experience what we have planned for CaseIT 2022. Keep reading to see what to expect!

Competition Schedule

North America Schedule
Note

Please note that the event blocks in this image are estimated according to the hour, and do not accurately reflect start and end times. For more specific timing logistics of each event, we recommend that you refer to the Google Calendars that have shared with you.

ReadyForIT

Dress Code
Smart Casual
Attendance
Mandatory
Description

ReadyForIT is the first event of the competition week, and consists of welcome remarks, introductions and the Division Draw. This event is mandatory for all coaches and case competitors to attend. The Division Draw will determine the competing divisions, as well as the logistics for the deliberation periods and presentations.

How to Join?
EU or Asia Schedule

PlayIT

Dress Code
Casual
Attendance
Highly Recommended
Date and Times
  • Sunday, February 20, 2022 at 12:00PM PST
  • Monday, February 21, 2022 at 2:00PM PST
  • Wednesday, February 23, 2022 at 9:00AM PST

"Please note there are 3 sessions for #PlayIT

Description

PlayIT is a casual, social event intended for case competitors to get to know one another, and participate in some friendly competition ahead of the academic cases. Participation is highly recommended as competitors will be awarded spirit points throughout the event!

What To Expect

There will be various multiplayer games to join using the platform, Discord. There will be separate voice calls and channels to join when playing the virtual games that are prepared for the competitors and team hosts. All of the games will include a host who will explain the rules and moderate the games.

How to Join?

Discover Vancouver: A Virtual Scavenger Hunt

Dress Code
Casual
Attendance
Highly Recommended
Description

Take a tour through downtown Vancouver by partaking in a virtual scavenger hunt with your team! Teams will be able to discover some of Vancouver’s iconic landmarks and neighbourhoods through Google Maps by solving riddles and racing to finish the scavenger hunt the fastest. The team that finishes with the quickest time will earn major spirit points!

What To Expect

  • Discover Vancouver puts your problem-solving skills and agility to the test. Teams will solve clues to advance to the next leg of the scavenger hunt, and finally, to the finish line!
  • This event will be facilitated by your Team Host in Zoom breakout rooms

MixIT - Mocktail Night

Dress Code
Casual
Attendance
Highly Recommended
Description

Before the two cases, take a moment to unwind and connect with fellow case competitors and team hosts at MixIT, a mocktail night event! You will be provided a mocktail kit and will be creating drinks together over a virtual Mocktail Happy Hour!

What To Expect
  • MixIT will occur for two hours. There will be guided instruction on how to create your mocktails hosted over Zoom.
  • There will be breakout rooms with question prompts for teams to engage with each other in a casual setting while sipping on delicious mocktails.
What To Bring
  • The mocktail kits will include four different flavors of Craftmix packets that will help teams create their mocktails. There will also be some other items included to help competitors during the MixIT event!
  • If possible, competitors are recommended to bring a bottle of flavored or unflavored sparkling water to the event.

Sponsor Networking

Dress Code
Business Casual
Attendance
Highly Recommended
Description

We are delighted to present Sponsor Networking at CaseIT 2022, which will allow our competitors to connect with numerous industry professionals. Those who sign up for our Networking Coffee Chats, will be placed in a group with other competitors, which would then rotate together through 4 different Industry professional’s breakout rooms. This event connects top business students from around the world with industry professionals that have experience in various fields of business and technology.

What To Expect
  • Competitors can expect to receive a sign-up sheet from their team hosts, which would then enroll them in our Sponsor Networking Coffee Chats. A meeting link and session confirmation email will be sent to participants prior to the competitions.
  • Sessions will last for 15 minutes
What to Bring

Questions tailored to the field/industry of the professional you are networking with.

What to Do
  • Fill out Sign-Up Google Form sent to you by your Team Host
  • Build a profile on the Industry Professionals you are meeting.

Coaches Event

Dress Code
Smart Casual
Attendance
Highly Recommended
Description

This event is to provide coaches with the opportunity to form and build connections with other fellow coaches, while participating in activities and conversations. Activities will include icebreakers, trivia and breakout rooms to be able to chat with others in smaller settings.

Awards Ceremony

Dress Code
Semi-Formal or Gala Attire
Attendance
Mandatory
Description

The Awards Ceremony concludes the CaseIT 2022 competition week, and is a time to celebrate your achievements and hard work leading up to and throughout the competition week! Additionally, the winners of CaseIT 2022 will be announced and recognized.

What to Expect

The Awards Ceremony will feature various speeches from CaseIT 2022 sponsors, SFU Beedie faculty members, and CaseIT organizing committee members. This event will recognize the achievements of the CaseIT 2022 competing teams and ultimately announce the winning teams of CaseIT 2022.

Competition Structure

Are you in it to win it? We lay out all you need to know case structure, advancement, and this year’s competition rules.

Competition Structure

CaseIT 2022 Cases and Advancement

This year, we have two unique cases for competitors to tackle. Case I has a 5-hour long deliberation period and is weighted at 40%. Case II has a 24-hour long deliberation period and is weighted at 60%.

To win it all at CaseIT 2022, teams must do well in both cases as the winner is based on the combined Case I and Case II scores. Below is the advancement structure for CaseIT 2022.

Competition Advancement

Rules

The official competition rules for CaseIT 2022 is linked below and will also be provided in each team’s assigned Google Drive folders, which will be made accessible during deliberation periods.

Please review this document prior to competition week and be advised that there will be an opportunity for teams and coaches to ask questions at our synchronous Rules Office Hours. The Zoom link to join for this event can be found in both competitor and coach’s Google Calendars.

CaseIT 2022 Official Rules Package

If you have any questions regarding the competition, please feel free to drop by our optional Rules Office Hours

RULESdownload icon

Spirit Award

The team that best represents the values and spirit of camaraderie, enthusiasm, and dedication will be awarded the Team Spirit Award. This award will be presented to the competing team with the highest cumulative spirit score, based on attendance, performance, and engagement throughout the competition week. This includes, but is not limited to:

  • Engaging in pre-competition week opportunities including the University Introduction Contest and Team Host connections
  • Participating in non-case related activities throughout the week including MixIT, PlayIT and Discover Vancouver
  • Posting on social media throughout the competition week, using event hashtags and tagging @caseitsfu, and participating in social media engagement challenges
  • Engaging in positive interactions with CaseIT 2022 stakeholders and encouragement toward other competing teams

#ShareIT Week-long Bingo Challenge

To obtain your full points for the #ShareIT Bingo Challenge, submit your photos/screenshots/proof of completion with the title of the challenge (only 1 photo needed per bingo square) in a Google Folder to caseit@sfu.ca. Additional rules and the bingo template can be found on @caseitsfu Instagram highlights.

POINTSdownload icon

Technology

As CaseIT transitioned into a virtual case competition, the Organizing Committee researched various different methods to run the competition and decided on an event management platform called Hubilo which can be accessed through:Hubilo LinkHubilo is an event management platform that is integrated with Zoom. Competitors will be either redirected to a Zoom room to join their event or presentation, or will be able to view the event through a live-stream hosted on Hubilo.

This platform allows the entirety of the competition week to be hosted on one platform exclusive to the stakeholders of CaseIT with increased organization and engagement.

Hubilo Agenda
Main Features of Hubilo
  • Reception:The landing page for the competition week that greets the competitors and summarizes the competition week and CaseIT. The reception showcases the main events and highlights of the competition week.
  • Agenda: Showcases the schedule for the competition week. Competitors will be able to access their presentation rooms as well as the rooms for any events through the agenda with one easy click.
  • Event Feed: A “social media wall” for the competitors to interact with each other by writing posts, sharing pictures or videos, and liking and commenting on each other's posts. Important announcements and updates from the Organizing Committee will also be posted through the Event Feed, so make sure to keep an eye out for posts by the Organizing Committee throughout the week!
  • Virtual Booths: Booths from the sponsors that made this competition a reality will be showcased through the “Exhibitors” page. Check out these booths for more information about these sponsors.
  • Chat and Meet: Competitors can private message another competitor or Organizing Committee member through a private messaging system on the platform. Competitors may also request to “meet” with another competitor or Organizing Committee member through a video-calling system on the platform.

How to Access CaseIT:

    The log-in information for each attendee is as follows:
  • Log-in: School Email
  • Log-in Code: CaseIT2022

All competitors and coaches can access the platform through the link:

HUBILO download icon
TECHNOLOGY REQUIREMENTS GUIDEdownload icon

Meet the Teams

Aarhus University
  • Julie Sihm
  • Rasmus Staal Knudsen
  • Frederik Sevelsted Pedersen
  • Laust Lyhne Christensen

Coach:

  • Adam Victor Gordon
Concordia University
  • James Hui
  • Dolby Ly
  • Jerry Zhu
  • Axel Gizard

Coach:

  • John Fragos
Corvinus University of Budapest
  • Dániel Stephen Kostyal
  • Peter Zombori
  • Regina Bunevácz
  • Botond Várhegyi

Coach:

  • Peter Feher
  • Marta Aranyossy
HEC Montréal
  • Laurence Carbonneau
  • Guillaume Fraticelli
  • Sandrine Auclair
  • Jeanne Brabant

Coach:

  • Michel Mainville
  • Alina Dulipovici
Hong Kong University of Science and Technology
  • Aayush Prashant Gala
  • WONG Yeuk Nam Yvonne
  • Aryan Sethi
  • Celine Husada

Coach:

  • Prof. Dongwon LEE
Indiana University
  • Ellie Socher
  • Caleb McNeil
  • Sweta Murthy
  • Jake Milsaps

Coach:

  • Joel Rubin
  • Joshua Dennis
Iowa State University
  • Kelsey Boal
  • Rachel Grober
  • Elisa Chau
  • Emma Meter

Coach:

  • John Burnley
Ivey Business School
  • Annie Liu
  • Nihaal Rana
  • Robert Di Marco
  • Samantha Lin

Coach:

  • Jana Seijts
Maastricht University
  • Henri Karaski
  • Jonathan Stormberg
  • Levi Kroezen
  • Toni Greiner

Coach:

  • Nick Sutton
Universidad Panamericana
  • Karla Valeria Alatorre Larrañaga
  • Luis Manuel Castellanos Marroquín
  • Zaida Paola Velázquez Galván
  • Ana Sofia Paredes Camberos

Coach:

  • Ana Cristina González de Alba
  • Claudio Guillermo Vázquez Beas
University of Houston
  • Mahin Ahsan
  • Anh Huynh
  • Sri Pillai
  • Viet Nguyen

Coach:

  • Richard Skinner
University of Minnesota
  • Eileen Chen
  • Ariel Chau
  • Madhava Raveendra
  • Thomas Farrell

Coach:

  • Ken Reily
  • Corrie Fiedler
University of Toronto
  • Zimman Yousuf
  • Yeji Ma
  • Thomas Speciel
  • Kush Jindal

Coach:

  • Annabeth Lin
  • Linnet Kocheril
Wilfrid Laurier University
  • David McMillan
  • Arjunn Sivakumar
  • Abhirup Shah
  • Wei Pang

Coach:

  • Josephine McMurray
  • Matthew Raines

Organizing Committee

Organizing Committee Image
Simon Ford
Academic Director
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Hansel Wu
Student Engagement and Development Office (SEDO) Coordinator
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Emily Kim
Chair
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Rachel Dee
Vice Chair of Competition Execution
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Rachel Vicencio
Vice Chair of Marketing
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Megan Wong
Director of Logistics
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Elizabeth Teefel
Director of Logistics
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Wayne Yan Muk
Director of Events
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Jodi Tabuchi
Director of Competitor Experience
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Henry Ngyuen
Director of Technology
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Michelle Kang
Director of Finance
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Ali Leung
Director of University Relations
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Russell Kwok
Director of Corporate Relations
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Tejas Gandesha
Director of Corporate Relations
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Bita Zojaji
Director of Internal Strategy
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Maya Ramadhina
Director of Design
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Andrea Chan
Director of Content Strategy
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Russellee Santos
Logistics Coordinator
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Simrit Dhaliwal
Events Coordinator
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Braden Lo
Competitor Experience Coordinator
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Johnson Ngo
Technology Coordinator
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Paul Lee
Corporate Relations Coordinator
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Bryan Li
Media Associate
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Neva Hoang
Design Associate
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James Duong
Design Associate
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Vanessa Chau
Team Host
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Brandon Lau
Team Host
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Liz Gilder
Team Host
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Kristy Hong
Team Host
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Lawrence Zhu
Team Host
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Jacky Chen
Team Host
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Selena Situ
Team Host
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Brandon Xu
Team Host
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Jarl Arciaga
Team Host
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Mi Hee Hashimoto Chang
Team Host
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Yee Loong Tang
Team Host
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Kenneth Jiang
Team Host
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Ryan Maclean
Team Host
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Christina Cao
Team Host
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Caeleigh Cardwell
Team Host
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Aliya Hussein
Team Host
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Emily Su
PIVOT Chair
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Douglas Cheung
PIVOT Director of External Relations
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Melissa Bouwmeester
PIVOT Director of Marketing
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Justin Jung
PIVOT Coordinator
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Esther Ng
PIVOT Coordinator

Sponsors

Sponsorship Tiersdownload icon

Beedie

Since its inception, the Beedie School of Business at Simon Fraser University has championed lifelong learning, innovation, and impactful change as we continue to provide education and research to benefit both our local and global communities. We have achieved considerable success, as confirmed by our accreditation by the AACSB (Association to Advance Collegiate Schools of Business) and our reception of the EQUIS Quality Award from the EFMD (European Foundation for Management Development). The Beedie School of Business is proudly included in the less than 1% of business schools worldwide to have earned both of these esteemed recognitions.

The Beedie School of Business is currently within the top 100 universities in business research output worldwide. Furthermore, our undergraduate, graduate, and Ph.D. programs demonstrate a unique innovative spirit to facilitate dynamism and sustain relevance. Supported by extensive sponsorships with public, private, and nonprofit organizations, our objective is to produce broadly and deeply educated, enterprising, and socially conscious individuals, eager and able to make meaningful and enduring contributions to their communities.

The Beedie School of Business operates across three campuses — Vancouver, Burnaby, and Surrey — hosting over 3,800 undergraduate BBA students, 700 graduate and MBA students, and a thriving Ph.D. program.

For more information, please visit beedie.sfu.ca

CIO Association of Canada - Vancouver Chapter

CIOCAN is a not-for-profit community of CIOs and IT leaders whose mission is to facilitate networking, sharing of best practices and executive development, and to collaborate on issues facing CIOs/IT Executives.

For more information, please visit www.ciocan.ca